2. Tries Too Hard


Let’s face it, Whole Foods has become far less a grocery store and far more of a concept store. For a company that started out with the idea of offering clean, fresh organic food to those who craved alternatives to the chemical-laden products stocked by standard grocery stores, Whole Foods has morphed into a beast that tries to be all things to all shoppers. For example, one of the Whole Foods that opened in the Bay Area offered a live DJ. What? And most Whole Foods now feature a dizzying array of pizza stations, coffee stands, specialized meat delis and specialized pastry delis. When you walk into a Whole Foods, you’re likely to be overwhelmed by so many choices that your first impetus is to flee.